Creative Copywriter based in Copenhagen. Currently spitting words that actually stick at Too Good To Go.
Intro
In a world overrun by AI, and way too many generated images of dogs in tuxedos, my job is simple. Be radically human.
I write like real people talk. No corporate fluff. No overworked marketing language. No “leveraging synergies” or “circling back.”
Entertain first. Sell second. Make it instantly recognisable. Make it something people actually want to consume.
And yeah, I use AI. All the time. It is a tool.
But the real work? The weird, original, unexpectedly right idea. That still takes a human brain. Preferably mine.
About
Canadian-born, Copenhagen-based, native English speaker. I’ve been telling (and selling) stories since 2018. I have a background in Political Science, a thirst for knowledge, and a deep passion for all things pop culture. I know what’s going on, and I want your brand to have the advantage of keeping its finger on the pulse with social-first campaigns that convert.
Editorial
NAKED Copenhagen x Salomon XT-6 GORE-TEX®: Go ahead, get wet
Freelance work for the release of the latest NAKED Copenhagen and Salomon collaboration.
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Pitch
Too Good To Go is on the market
The brief: A bold, slightly chaotic 360 campaign built around the mess that is modern dating.
Execution: I took creative lead on this project during Too Good To Go’s shift toward a more playful, attention-grabbing, social-first approach. My creative partner and I developed two campaign directions that were picked up across markets and used to inspire local executions.
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Creative Platform
United Against Food Waste
The CMO challenged my concept team to develop a cohesive creative platform for our Q3 and Q4 campaigns. We anchored the work in a simple human truth: in a world that feels increasingly divided, we’re not going to agree on everything. People have strong preferences, right down to whether pineapple belongs on pizza. But there’s one thing we can all get behind: food shouldn’t go to waste.
WE DRAW THE LINE AT FOOD WASTE
A bold, culture-first launch for Too Good To Go x New York Pizza, built to get Gen Z saving slices.
My CV
I’ve worked across in-house and agency roles, writing across everything from sustainability and tech to fashion and culture.
I focus on creative ideation, brand voice, and scriptwriting. I think social-first by default, but I’m just as comfortable working through CRM journeys, impact reports, and the less glamorous work that still deserves great writing.
